PROJECTS
XPENG Showroom
XPENG Singapore redefines the automotive retail experience, creating a space where technology and lifestyle converge seamlessly. Shapes and forms flow naturally through the showroom, leading visitors from one experience to the next.
Lighting highlights the showroom's contours, revealing the sleek curves and futuristic forms of every surface. The showroom encourages exploration, discovery, and connection with the brand at every turn.
Sector
Location
Year
Automobile
Alexandra Road, SG
2025
Driving the First Impression
The journey begins the moment visitors approach the store. Open entrances showcase flagship vehicles front and center, inviting exploration and curiosity. Every element, from branding to displays, reflects XPENG's brand through advanced design and visionary elements. Crossing the threshold marks the beginning of a new era in electric mobility.
Discovery in Motion
The showroom pulses with opportunities to explore and connect with XPENG's technology. Curved seating forms subtle zones where visitors can engage with interactive touchpoints, discovering features and configurations. Digital displays and immersive elements highlight the brand's innovation, encouraging visitors to envision the possibilities of electric mobility.
Lounges and consultation areas offer calm moments for conversation, striking a balance between the excitement of discovery and comfort. Every corner of the showroom is designed to make the journey engaging and connected to the XPENG experience.
Interplay of Light, Form, and Space
Radiant surfaces and subtle ambient lighting create a dynamic play of light and shadow across the showroom. Reflective finishes shift with movement, emphasising the sleek forms and futuristic lines of the space. Terrazzo floors, aluminium facades, and touches of wood provide balance, while sustainable materials add depth and tactility. Every feature, whether a configuration cabinet or a delivery bay, is crafted to ensure a smooth and engaging visitor journey.
Leading the Future of Mobility
From reception to private lounges, every area of XPENG Singapore reflects the brand's identity. The design merges curved forms, clean lines, and advanced technology, creating a space that embodies innovation while preserving a sense of comfort.
Visitors will be able to move through the showroom to view the products and the design, creating a journey that feels natural and engaging. The future of mobility is visible at every turn. XPENG Singapore turns innovation into an experience that visitors can see, touch, and feel.
