PROJECTS
CraftAxis Showroom
Soft furnishings are often viewed as secondary to more prominent materials like marble or wood, but they possess the power to elevate a space, making it memorable.
The CraftAxis Showroom challenges this perception by placing textiles at the center of design, not just as decorative elements, but as key contributors to creating a luxurious, tactile atmosphere. Even in utilitarian spaces, such as wet rooms, soft furnishings play a critical role, combining form and function.
Sector
Location
Year
Home Decor & Furnishing
Ubi Crescent, SG
2024
A Journey Through Dynamic Space
The showroom's design explores the concept of layering. It is structured as a series of unfolding spaces, with curving lines and sculptural forms guiding visitors through the environment.
These dynamic elements create hidden corners, offering new discoveries as one moves through the space. The journey begins at the entrance, where the design gradually reveals itself, akin to the lifting of a curtain.
Unexpected Textures in a Bold Design
The material palette in the showroom is deliberately unconventional—furniture pieces such as benches and the reception counter are finished in wallpaper, challenging traditional expectations.
This bold choice emphasizes the showroom’s celebration of soft materials and their versatility. The soft furnishings used in the showroom become integral to its atmosphere, providing warmth, texture, and depth to the space.
Redefining Textiles In Design
Ultimately, the Craft Axis Showroom redefines the role of textiles in design. Here, soft materials do more than adorn a space; they transform it, blurring the lines between beauty, comfort, functionality, and sophistication.
The result is a space where design conventions are challenged, and the power of textiles and soft furnishings is fully realized.
